During 2020, the pandemic plunged businesses into uncertainty. Managing and embracing constant change became an integral part of the status quo.
For those businesses that could be agile and pivot or offer access to stock, custom blossomed. At Opayo, we're fascinated with the ways many independent businesses have prevailed in the face of adversity.
So, to help us digest these significant changes and make sense of it all, we've summarised some insightful opinions and stories from experts and independent businesses to help us unpack these key learnings to help inform your business roadmap for the months ahead watch the full virtual roundtable or download the report here. Short on time? Watch our ten-minute highlight videos below for the latest tips and advice.
● Ken Hughes, consumer and shopper behaviouralist, Opayo
● Kirk Hullis, eCommerce consultant, Digital Knowhow Consulting
● Asher Budwig, managing director, Lola’s Cupcakes
● Martin Pitcock, head of marketing and product, Opayo
● Dominic White, head of modelling, simulation and analysis, Visa
● Clive Hughes, business development manager, CBE Software
The change to online buying is here to stay
We look at the opportunities that have come to light during a national lockdown, new buying behaviours and how businesses are responding to the demand.
Business model pivots and how to make them work
No business model is so set in stone that it can’t explore new ways of selling. We look at some businesses that have shifted gear or switched lanes.
Customer experience - convenience makes the sale
The customer experience is everything, from the first click through to the checkout and beyond. Consumers care about comfort, control and convenience, and this includes payment systems. The more payment options you have on offer, the more customer-friendly you are.
Keeping your business moving
Many businesses are now changing the way they operate, from doing business face-to-face to online or taking telephone orders. If you are considering a change to online, remote or virtual payments, we have several options to support you.
From bricks to clicks
Take your business online with our all-in-one website + hosting + payments solution.
Click and collect
Set up a virtual catalogue for customers to view and order your products via a customisable click and collect page.