As a retailer you spend your time understanding what your customers want. You’re either setting trends in your sector or riding the wave of demand.
That’s your expertise and supplying what your customers want and need is the lifeblood of retail.
It’s a time consuming job, and if you’re running a small independent business as well as being head of buying, you’re likely to be head of HR, accounts, payroll, cleaning and tea maker in chief.
So we wanted to lend our smaller customers a little hand by getting a handle on the strength of feeling among the public for independent shops and where consumers choose where they shop.
And the good news for small business is you could be sitting on marketing gold.
Across Ireland the local, independent stores are hugely popular. In an online survey of 1,000 adults, two thirds said shopping locally, and supporting local business is important to them. Even more, 72% of adults, said they wanted to support their community by shopping locally.
