Elavon data reveals Ireland spending habits

More people buying electrical goods online than they do clothing; grocery stores still the place to shop

DUBLIN (13 July 2023) – More than eight in 10 people (85%) in Ireland mainly still shop in-store for groceries, while only 8% do their grocery shop online, according to new data commissioned by Elavon Merchant Services, a leading global payments provider.

The data also reveals about the same percentage of people (83%) also mainly buy their household products in-store, while almost seven in 10 get their furniture and home decorations (69%), and more than half the population beauty products (52%) mainly in-store.

Conversely, more than a third of those in Ireland (37%) mainly shop online for toys and games, while about the same number (36%) shop for those products mainly in-store, and just over a quarter (27%) wherever is convenient.

“Elavon’s data reveals people in Ireland still prefer to shop for a lot of products mainly in store,” says Hemlata Narasimhan, Elavon Merchant Services President in Europe.

“It’s essential for merchants to understand how their customers want to shop and pay, and to meet those needs. That’s where Elavon can help – with online, in-store, or both.”

1082 people in Ireland were asked in an online survey “Which of the following best describes the way you regularly shop for the following items for different items over the last 12 months.” Research commissioned by Elavon, undertaken by Yonder Consulting between 8-14 March 2023.