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Irish shoppers have been keen to switch to new technology, as evidenced by the rise in customers paying for goods with debit cards in-store. Contactless payments have been highlighted as a key factor behind the rise.
As a country traditionally fond of using cash, Ireland is at the tipping point of a behavioural transformation that has been happening throughout Europe for the last decade.
Since the introduction of contactless payment cards in 2012, Visa reported in March 2017 that over three million contactless payments per week were being made by consumers in Ireland. So regardless of what merchants and policy makers perceive as challenges, Irish consumers are voting en masse with sub-second ‘tap and go’ payments.
The results of this study, however, highlight the lack of awareness of insights into customer behaviour made possible through digital payments.