Surround

"When I saw that I could work remotely from Paris and keep a close eye on the business via the app, I was really impressed."

Naomi Keatley, owner of Surround and Elavon customer

Surround is a lifestyle and interiors store based in the picturesque fishing village of Howth, just outside Dublin. It is described by its founder and owner Naomi Keatley as selling “a lifestyle story”, with an eclectic collection of fashion, homewares and gifts inspired by international and Irish brands and designers.

Elavon’s reputation for reliability, competitive rates and the personal touch meant the choice was obvious.

Exceeding customer expectations

Naomi instinctively knew that time management and cashflow were crucial to her new business, as was a reliable ePOS system. She knew of Elavon’s reputation for reliability, competitive rates and the personal touch from her experience of working in restaurants, so the choice was an obvious one.

She was amazed by the data management capabilities of talech, an iPad-based ePOS system. “When I saw that I could work remotely from Paris and keep a close eye on the business via the app, I was really impressed.”

Naomi was keen to get ahead by offering customers a choice in how they pay, creating an in-store payment experience that is seamless, quick and easy. The new talech system is also a talking point in the shop.

“Customers see the modern point-of-sale 'till' and think it’s great.” Receipts can be emailed, which helps build Naomi’s database of visitors. She can see who her best customers are, what they’ve been buying and tailor special offers accordingly.

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