Cart abandonment plagues eCommerce across channels
75% * of customers drop-out of the check-out stage, leaving billions of pounds of potential sales behind. The smaller the device, the more difficult the purchasing process.
By making simple changes to their online check-out processes, online retailers could potentially capture additional sales up to EUR 226 billion**.
5 ways to reduce cart abandonment
#1 Pre-check-out
Display accepted cards throughout your website to ensure your customers are aware of all their card payment options. 66% * of customers look for accepted payment methods while shopping online.
#2 Login
Remove account creation before check-out to allow speed and ease during your customer’s check-out experience.
34% * abandoned their cart because they were required to create an account
19% * abandoned their cart as a result of forgetting a password they had set previously
#3 Customer info
Remove unnecessary steps in your check-out journey to introduce simplicity and ease to your customers’ experience. 26% * abandoned their carts because the checkout process was too long or complicated: 2-5 steps are optimal for high check-out usability ratings.
#4 Shopping details
Seize the potential of autofill to reduce the time customers spend completing check-out forms.
25% * increase in form submissions with autofill enabled
30% * reduction in time taken to complete forms with autofill enabled
#5 Payment
Accept all the ways your customers want to pay to satisfy the needs of your local base and potential international customers.
25% * abandoned their carts because they did not see their preferred payment method
86% * of cardholders want online retailers to accept their preferred payment type
Let simplicity be your guide
and watch customer conversions rise by up to 35% *.
*Source: Barilliance 2019, Garcia, K. 2018, Baymard Institute 2019, Discover Cardholders who have travelled internationally over the past 18 months, Baymard Institute 2016, The Daily Egg 2018, Google Keynote, Darin Fisher, VP of Chrome, Chrome Dev Summit 2015, Cloud Four, 2016, Nealon, G. 2018, Panoramic Research study, 2018.
**260 billion USD, 1 USD = 0.87133 EUR, www.oanda.com, 22 July 2020
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